But while that was happening, he kept an eye on Roblox. “I’ve been working in the pop culture business for 20 years, and Gamefam is the culmination of a much longer journey than that in terms of wanting to be a creator and wanting to run a creative business.”įerencz was part of the deal that brought Hot Wheels into Forza and Rocket League. “I started two years ago after watching Roblox grow for 5 years,” said Ferencz. I spoke with Gamefam chief executive officer Joe Ferencz for the How Games Make Money podcast, and you can listen to that interview below. Gamefam’s Roblox games rack up 50 million monthly visitors and six-figure monthly revenue. The company started up two years ago with the purpose of applying traditional-development techniques to the world of Roblox, and that is paying off. Gamefam is one of those pro development teams. ![]() And now that business model is so lucrative that it’s attracting professional studios. But the company’s worth also comes from the community creators who earn a cut of the money that players spend on their games. The long-running user-generated content platform went public in March with a $41.9 billion valuation thanks in large part to its massive audience of young players. Or, if you have teenagers or children, perhaps it is not so quiet. Roblox is one of gaming’s many quiet giants. We're thrilled to announce the return of GamesBeat Summit Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here.
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